Quick answer: start with Systeme.io if you want funnels, email sequences and courses without paying anything yet. Its free plan has no time limit. Pick Stan Store if you sell mostly from Instagram or TikTok, want a link in bio shop that works on day one, and are happy to pay $29 a month after a 14 day trial. Neither takes a cut of your sales. The real difference is what you get before you pay.
Below are the 2026 prices of both, a side by side comparison, what each one is good and bad at, and a simple way to decide in five minutes.
What is the difference between Systeme.io and Stan Store?
They solve different problems, which is why comparisons get confusing.
Systeme.io is an all in one marketing tool. You build sales funnels and landing pages, send emails, run automations, host courses and even webinars on the higher plan. It assumes you will send people to your pages from ads, social posts or a blog.
Stan Store is a storefront for creators. It sits behind the link in your bio and lets people buy a digital product, book a call or join a course from their phone in a few taps. It assumes your audience already follows you on social media.
Stan Store lives behind the link in your bio. Systeme.io lives behind your funnels and emails.
How much do Systeme.io and Stan Store cost in 2026?
These are the prices on each company’s own pages in October 2026.
| Plan | Systeme.io | Stan Store |
|---|---|---|
| Free option | Free plan, no time limit, no card needed | 14 day free trial, no free plan |
| Entry plan | Startup, $17 a month | Creator, $29 a month or $300 a year |
| Middle plan | Webinar, $47 a month | None |
| Top plan | Unlimited, $97 a month | Creator Pro, $99 a month or $948 a year |
| Fee on your sales | 0% from Systeme.io | 0% from Stan |
| Yearly discount | Two months free | $48 saved on Creator, $240 on Creator Pro |
On both you still pay the normal card processing fee to Stripe or PayPal. Over a first year, a creator who stays on Systeme.io’s free plan pays $0, and one on Stan’s Creator plan pays $300 paid yearly or $348 paid monthly.
Systeme.io vs Stan Store: feature by feature
| What you need | Systeme.io | Stan Store |
|---|---|---|
| Link in bio shop | Possible, but not what it is built for | Its main purpose |
| Landing pages and funnels | Yes, free plan includes 3 funnels | Product pages, not full funnels |
| Email collection | Yes, 2,000 contacts free | Yes, lead magnets on Creator |
| Email sequences and broadcasts | Yes, limited on the free plan | Creator Pro only |
| Upsells and order bumps | Yes | Creator Pro only |
| Online courses | Yes, 1 course free | Yes, on Creator |
| Booking calls | Not its strength | Yes, built in |
| Instagram auto replies | Not a core feature | Yes, AutoDM on Creator |
The pattern is clear. Stan Store makes selling from social media very easy, then charges $99 a month for the email and upsell tools. Systeme.io gives you those tools for free or for $17, but you have to build more yourself.
For most creators the email list is what keeps paying in the long run, so check what each plan gives you there.
Who should choose Systeme.io?
- You are starting with no budget. The free plan is enough to launch one lead magnet, collect emails and sell a first product.
- Your traffic comes from ads, a blog or YouTube. Funnels are built for traffic you send to a page.
- You want to grow an email list. Email sequences come much earlier and cheaper than on Stan.
- You plan to sell more than one thing. Upsells, order bumps and several funnels make a second offer easy to add.
Who should choose Stan Store?
- Your audience is on Instagram or TikTok. People buy from the link in your bio without leaving their phone habits.
- You sell calls or coaching. Booking is built in and quick to set up.
- You want something live today. A Stan store takes less building than a funnel.
- You do not want to touch a page editor. The layout is fixed, which is a limit and a relief at the same time.
Our honest view: if money is tight, start on Systeme.io’s free plan and move only when something sells. If you already have followers asking how to buy, Stan’s $29 is a fair price for speed.
What about a local business?
Neither tool is made for a garage, a salon or a plumber. Those businesses get customers from Google, from maps and from phone calls, and they need a normal website with their services, real photos and a number to call. If you run an auto repair shop in the US, we build a five page website for a one time $497, with a free preview before you pay.
Some businesses need a phone number on a website more than a funnel.
Four mistakes when choosing a creator platform
Paying before you have an offer. A $99 plan will not sell a product nobody has asked for. Start free or on a trial.
Choosing for features you will not use. Webinars, communities and affiliate programs sound good and sit empty for most first launches.
Forgetting the email list. Followers belong to the platform. Email addresses belong to you.
Switching every month. Moving products, pages and contacts takes days. Pick one, give it three months, then decide.
Your checklist before you decide
- You know where your buyers will come from: social media, ads, search or email
- You know your first product and its price
- You know whether you need booking for calls
- You know whether you need email sequences in the first three months
- You compared the full first year cost, not the first month
- You started a free plan or trial before paying
Questions people ask
Is Systeme.io better than Stan Store?
For funnels, email and starting at no cost, yes. For selling quickly from a link in bio on Instagram or TikTok, Stan Store is simpler.
Is Systeme.io free?
Yes. The free plan has no time limit and covers 2,000 contacts, 3 funnels and 1 course.
How much is Stan Store per month?
The Creator plan is $29 a month, or $300 a year. Creator Pro is $99 a month, or $948 a year. There is a 14 day free trial.
Does Stan Store take a percentage of sales?
No. Stan does not charge transaction fees. You pay the normal Stripe or PayPal processing fee.
Can I use both together?
Yes. Some creators sell from Stan’s link in bio and run their email list and funnels on Systeme.io. It works, but it means two bills and two places to manage.
Which is better for selling a course?
Both host courses. Systeme.io gives you one course free and adds upsells and email follow up early. Stan makes the course easy to buy from your social profile.
Where to start
Answer one question: where will your first ten buyers come from? If the answer is your social media followers, try Stan Store’s free trial. If the answer is ads, a blog, YouTube or an email list you want to build, open a free Systeme.io account and build one landing page before you pay for anything.
Disclosure: the Systeme.io link in this article is an affiliate link. If you sign up for a paid plan through it, we may earn a commission at no extra cost to you. We recommend starting on the free plan either way.
Sources: Systeme.io pricing page and Stan Store’s official pricing article (updated July 2026), both checked in October 2026.
